Dear Earth,

As creatives1 in an internet age we're uniquely positioned to come to your aid.

While the challenges we face appear insurmountable and our individual efforts inconsequential, we move beyond feelings of powerlessness to a shared revelation:

Acting together we can tap the cognitive surplus of our peers to form an unrivalled, distributed and global mind to meet these challenges.

We now heed the urgent calls from our peers in geoscience to rise up and work together to avoid the existential threat of climate change.

Our privilege provides us wealth, power and freedom to undertake side projects.

We now understand that in 2019 our side project must be you.

It is time to play our part.

1 - creatives, technologists, ux designers, digital strategists, copywriters, marketers.